Hot Moms Club

dearjohnnies is excited to be part of the Hot Moms Club book The Hot Mom to Be Handbook: Look and Feel Great from Bump to Baby by Jessica Denay!

We are featured inside with a special promotion for readers.



get your copy here

Put Some Pink In Your Loved One's Cheeks!

We probably all know someone who is ill. Unfortunately. Whether they are in the hospital or home receiving care, checking in soon for a surgery, or staying for an extended period of time. What they need is your love and support, but they could also use a little pink in their cheeks. A little boost of comfort and confidence. This is what dearjohnnies strives to do (and succeeds at) daily.

Our Chloe gown is filled with pops of pink and makes a great gift! Flowers wilt, candy and other food items are often not appropriate gifts to someone in the hospital, but you are sure to wow with a dearjohnnies gown!

Most recently actress Amy Adams received this gown to wear when she welcomes her first child soon!

Breastfeeding In Your dearjohnnies

We just received a great question posed to the blog:

"Are the easy to breastfeed in? Doesn't look like it. I've seen another gown that has front panels that help with breastfeeding without showing everything."


Our Answer:


dearjohnnies are real hospital gowns, so they have all of the design elements but done better!
The snap down sleeves open completely and nursing can be done with ease.

dearjohnnies allow for medical access for the days after you deliver when nurses and doctors will need access for IV's, to check your bottom, and your incisions. Other "nursing gowns" which may have slits or front panels do not have these hospital gown design elements. The purpose of dearjohnnies is to provide women and children with comfortable, safe, and secure hospital gowns. They are approved for medical access and what you will really want to and need to be wearing during your labor, delivery, and recovery.

We suggest using one of our coordinating swaddling blankets for privacy or tucking your baby into your gown to nurse. To hold up the back portion of your dearjohnnies hospital gown while your sleeve is un-snapped, tuck the back panel and snaps into the back of your nursing bra strap. This way when you need to snap back up, it is all right there!


One dearjohnnies customer sent us this photo. Tucking your baby inside your hospital gown to nurse is an excellent way to gain coverage as well as precious skin to skin contact!

Healthcare Reform? How About Hospital Gown Reform? We Approve!

This is a funny cartoon and it is fitting in the midst of all of the Healthcare Reform chatter on the web today. Thank goodness dearjohnnies thought of Hospital Gown reform YEARS ago!






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A Favorite

Blogger Shana Cody of My Favorite Everything recently delivered Piper Danielle in our Cece Gown! They both look beautiful and we were glad to be a part of her big day!



The Cece can be found at dearjohnnies in s/m, l/xl and plus. Also matching robes and swaddle blankets are available.

thank you StyleBakery

Recently dearjohnnies was featured on StyleBakeryMom!

They featured the Rory which is a best selling gown (purple is HOT)! The Rory also has a coordinating robe available in sizes s/m and l/xl.

dearjohnnies is the original designer hospital gown company. Modeled after real hospital gowns approved for medical attention. Your gown will fit better and give you more coverage, security and comfort than the drab gowns they hand out and re-use for inpatient and outpatient treatment. Bring your own!

Scary Moments Made Better With A dearjohnnies

We just received this letter from a customer who during a scary batch of moments during her delivery, found that her fashionable Lola hospital gown kept the mood light and kept her feeling safe and secure. These are the emails we just can't keep to ourselves!



Hello Rachel-


I had such a great experience with your gowns that I wanted to take some time to write (albeit a year later) to let you know.



I purchased 2 gowns for myself, as well as another for a friend who was set to deliver several weeks before me. Exactly three weeks after my friend, I went into labor myself, and upon arrival, I immediately put on my first gown (Lola). Right away the compliments came from anyone who saw me in my gown; I was incredibly comfortable, not only because I was wearing something of my own, but also because it was so unbelievably soft! After thirteen hours of natural labor and reaching almost full-dilation, however, my doctor discovered that a resident had mistaken my son’s bottom for his head and the he was in reality coming “Frank breech,” or bottom first. As a result, I was immediately given an epidural and rushed into the operating room for a cesarean delivery. (The attached pic was taken just before I left for the O.R.)



You can imagine the rush of emotions at that point, but as I rolled into the O.R. the compliments began flying about my gown from both nurses and doctors, alike, and my frazzled frame of mind was immediately changed into one of confidence and joy. Even after thirteen crazy, tiring hours, I felt beautiful and comfortable once again and ready to welcome our baby boy into the world!

Cole was born on December 12, 2008, weighing a healthy 8 lbs., 6oz. (See other attached pic)



I recently gave a friend the “Lucy” gown/robe combo for her upcoming delivery and her mother was so impressed, she plans to purchase an additional gown for my friend’s delivery herself!



Thanks so much, Rachel, for all you do to help make one of the most special days of a woman’s life even better!!!


-Sally Franklin
Eufaula, Alabama
(A military wife, previously of Duluth, MN, for the birth)